The premake has many names: model, maquette, demo recording, animatic, mock-up, synopsis, proof of concept, or simply ‘sketch’.
At the very heart of the creative process is the premake: a quick and rough capture of your vision. Think of the premake as an apparition in a fortune teller’s crystal ball: a small, blurred, distorted prophecy of what your finished work is going to be.
This quick sketch has almost as many names as there are forms of creativity. In architecture it’s called Continue reading “Core Concept: The Premake”