Workflow Keyword: Capture

'Workflow Keyword' posts are short posts highlighting some of the key concepts of 'Workflow'. Hit the keyword tag to read 'em all!


Capturing is the act of representing something complicated using a simplified version.

The Eiffel tower is made of 18,038 iron pieces, but can be captured quite clearly with just a few lines. 

You can capture anything – an object, a feeling, an abstract thought. The medium doesn’t matter either- you can capture something with lines, words, musical notes, clay or anything else. You can also capture with a combination of mediums.

In the book, I explain why this seemingly mundane skill (which most of us  don’t even think of as a skill at all) is the basic building block of all creative work – the creative atom, if you will.

Author: Doron Mayer

Director, Animator, Writer, Designer. Author of "Workflow: The practical Guide to the Creative Process".

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